Content Repurposing Prompt

Purpose

Transform existing content into new formats and platforms to maximize reach, engagement, and value across your entire content ecosystem.

Repurposing Philosophy

One piece of content → Multiple formats → Maximum impact

Content repurposing is not just copy-paste; it’s strategic adaptation that:

• Respects Platform Culture: Each platform has unique norms and expectations
• Adds New Value: Remixed content offers fresh perspectives or deeper dives
• Extends Lifecycle: Evergreen content reaches new audiences over time
• Maximizes ROI: Extract full value from research and creation effort

Input Requirements

Provide the following:

1. Source Content
   • Type:
   • URL or Path:
   • Title:
   • Key Message:
   • Target Audience:
2. Target Formats
   • Blog post
   • Twitter/X thread
   • LinkedIn article
   • Video (YouTube/Vimeo)
   • Podcast episode
   • Infographic
   • Slide deck
   • Newsletter
   • Documentation
   • Case study
   • Social media posts
3. Repurposing Goal
   • Reach new audience (different platform)
   • Deepen engagement (longer format)
   • Increase shareability (visual format)
   • Improve SEO (blog content)
   • Build authority (thought leadership)

Repurposing Matrix

From Blog Post

From Video

From Podcast

From Conference Talk/Webinar

From Newsletter

Repurposing Workflows

Workflow 1: Blog → Multi-Platform Social

Input: Published blog post

Steps:

1. Extract Key Points: Identify 5-7 main insights
2. Create Twitter Thread: One insight per tweet (280 chars each)
3. Write LinkedIn Post: Story-driven format (1200-1500 chars)
4. Design Carousel: LinkedIn/Instagram slides (6-10 slides)
5. Record Video: Screen share walkthrough or talking head (5-10 min)
6. Extract Video Clips: 30-60s teasers for Twitter/LinkedIn
7. Create Infographic: Visualize stats or process (Pinterest, Twitter)

Timeline: 2-3 hours

Workflow 2: Video → Written Content

Input: YouTube video or recorded talk

Steps:

1. Transcribe: Use YouTube auto-captions or transcription tool
2. Edit Transcript: Remove filler words, add structure
3. Add Headings: Break into sections with H2/H3 tags
4. Enhance with Visuals: Add screenshots from video
5. Optimize for SEO: Add meta description, keywords
6. Publish as Blog: Post on website with video embed
7. Create Social Posts: Twitter thread + LinkedIn post linking to blog

Timeline: 3-4 hours

Workflow 3: Podcast → Content Ecosystem

Input: Podcast episode with transcript

Steps:

1. Extract Best Quotes: 5-10 shareable quotes
2. Create Quote Graphics: Instagram/Twitter visuals (15 min each)
3. Write Show Notes: Summary with timestamps (30 min)
4. Publish Blog Post: Edited transcript with headings (2 hours)
5. Create Audiograms: 30-60s clips with waveforms (1 hour)
6. Twitter Thread: Episode highlights (15 min)
7. LinkedIn Article: Expand on professional topics (1 hour)
8. Newsletter Section: Include in next newsletter (15 min)

Timeline: 5-6 hours

Workflow 4: Conference Talk → Long-Tail Assets

Input: Conference presentation (slides + recording)

Steps:

1. Upload Slides: SlideShare, LinkedIn documents
2. Record Voiceover: If only slides exist, record narration
3. Upload Video: YouTube with chapters
4. Write Blog Post: Expand key concepts (2-3x talk length)
5. Create Infographic: Main framework or process
6. Extract Clips: Social media teasers (Twitter, LinkedIn)
7. Podcast Episode: Discuss talk topics in depth
8. Documentation: Formalize as reference guide

Timeline: 6-8 hours

Platform-Specific Repurposing Tips

For Twitter/X

• From Long-Form: Extract controversial takes, surprising stats, actionable tips
• Thread Structure: Hook → 3-5 insights → CTA
• Character Optimization: Remove filler, use abbreviations wisely
• Visuals: Include 1 image/GIF per thread for engagement

For LinkedIn

• From Anything: Add personal story or professional context
• Story Format: Problem → Journey → Resolution → Lesson
• Professional Tone: Avoid casual slang, focus on business impact
• Visuals: Native video, carousels, or infographics perform best

For Instagram

• From Text: Create visual carousels (6-10 slides)
• From Video: Vertical clips (Reels) with subtitles
• Design-Heavy: Invest in visual appeal (Canva templates)
• Captions: Use first line to hook, then expand below fold

For YouTube

• From Blog: Screen share walkthrough or talking head explanation
• From Podcast: Add video element (even just waveform + logo)
• Chapters: Break long videos into timestamped sections
• SEO: Optimize title, description, tags

For Podcasts

• From Blog/Video: Discuss topics conversationally
• Interview Format: Invite guest to expand on original content
• Audio Quality: Invest in good microphone
• Show Notes: Link to all source content

Content Refresh Strategy

Repurpose evergreen content on a schedule:

Quarterly Refresh (Every 3 Months)

• Update statistics and examples
• Reshare on social with new hook
• Add new insights or developments
• Repost to newer platforms

Annual Refresh (Every 12 Months)

• Major rewrite with new data
• Record updated video version
• Republish as “2025 Edition”
• Create new visuals/infographics

Evergreen Rotation

• Cycle through best-performing content
• Reshare on different platforms each quarter
• Test different formats (thread → carousel → video)
• Track which formats perform best

Quality Checklist

When repurposing, ensure:

• Value-Add: New format adds value, not just copy-paste
• Platform Fit: Adapted for platform culture and norms
• Updated: Stats, examples, and links are current
• Cited: Original source is credited/linked
• Optimized: SEO, hashtags, or keywords added
• Accessible: Alt text, captions, transcripts included
• Formatted: Proper structure for new format
• Proofread: No typos or formatting errors
• Scheduled: Posted at optimal times
• Tracked: Analytics set up to measure performance

Repurposing Tools

Transcription

• Descript: Audio/video transcription + editing
• Otter.ai: Real-time transcription
• Rev: Professional transcription service
• YouTube: Auto-generated captions (free)

Video Editing

• Descript: Text-based video editing
• CapCut: Free with auto-captions
• Premiere Pro: Professional editing
• FFmpeg: Command-line tool

Design

• Canva: Templates for social graphics, infographics
• Figma: Professional design tool
• Adobe Spark: Quick social graphics
• Keynote/PowerPoint: Slide decks, carousels

Audio Editing

• Descript: Audio editing with transcription
• Audacity: Free, open-source
• Adobe Audition: Professional
• GarageBand: Free (macOS)

SEO & Publishing

• WordPress: Blog platform with SEO plugins
• Ghost: Modern blogging platform
• Medium: Built-in audience
• Dev.to: Developer community

Social Media Management

• Buffer: Scheduling across platforms
• Hootsuite: Enterprise scheduling
• Later: Visual planning (Instagram-focused)
• Typefully: Twitter thread scheduling

Example Prompts for AI Assistance

Blog → Twitter Thread

Convert this blog post into a 7-tweet Twitter thread:
- Tweet 1: Hook with surprising stat or question
- Tweets 2-6: One key insight per tweet
- Tweet 7: Summary + CTA linking to blog

Blog URL: 
Key insights: 
Target audience: 
Tone: 

Video → Blog Post

Convert this video transcript into a blog post:
- Add headings and subheadings
- Remove filler words and verbal tics
- Add introduction and conclusion
- Include 3-5 screenshots from video
- Optimize for SEO with keywords: 
- Add meta description

Transcript: 
Video URL: 
Target audience: 

Podcast → Infographic

Create an infographic concept from this podcast episode:
- Main framework or process discussed
- 5-7 key data points or insights
- Visual hierarchy (title → sections → details)
- Color scheme: 

Episode transcript: 
Key topics: 
Target platform: 

Any Format → LinkedIn Article

Repurpose this content as a LinkedIn thought leadership article:
- Add personal story or professional context
- Expand on business implications
- Use story format (problem → journey → resolution → lesson)
- 1200-1500 characters
- End with engagement question
- Include 3-5 hashtags

Source content: 
Key message: 
Target audience: 
Personal angle: 

Tracking Repurposed Content

Maintain a repurposing log:

source_content:
  title: "Original Blog Post Title"
  url: https://blog.example.com/original-post
  type: blog
  published: 2025-01-10

repurposed_formats:
  - format: twitter-thread
    url: https://twitter.com/user/status/123
    published: 2025-01-11
    engagement: 150 likes, 30 retweets

  - format: linkedin-article
    url: https://linkedin.com/pulse/article
    published: 2025-01-15
    engagement: 500 views, 50 likes

  - format: youtube-video
    url: https://youtube.com/watch?v=xyz
    published: 2025-01-20
    engagement: 1200 views, 80% watch time

  - format: infographic
    url: https://pinterest.com/pin/456
    published: 2025-01-25
    engagement: 200 saves, 50 shares

total_reach: 3000+
best_performing: youtube-video
repurposing_roi: 4x original blog reach

Final Tips

1. Don’t Apologize: No need to say “I wrote this a while ago” - reshare confidently
2. Update Before Resharing: Refresh stats, examples, and links
3. Test Formats: Try different formats to see what resonates
4. Batch Work: Repurpose multiple pieces in one session
5. Track Performance: Measure which formats drive best results
6. Respect Timing: Don’t spam all platforms at once - spread over days/weeks
7. Add Value: Each format should offer unique value, not just reposting
8. Cite Sources: Always credit original content (even if it’s your own)
9. Platform Native: Upload natively when possible (better reach than links)
10. Automate Where Possible: Use tools to streamline repurposing workflows